Founded as an independent entertainment PR agency in 1997, the Dale Bhagwagar Media Group plays a vital role in initiating media maneuvers like image-building, brand management, hype, crisis management and makeovers in Bollywood, and positioning these at the forefront of the information age.

It has received over a dozen awards and felicitations from various institutions for excellence in the field of entertainment PR.

The agency spearheads campaigns that are contemporary, yet deep-rooted in PR ethics, paving the way for future generations of publicists.