A publicist, as the name suggests, is someone who ensures publicity for their client. Publicity is a crucial aspect that defines the success of a Bollywood actor. Bollywood actors and celebrities hire publicists to garner attention and…

2021 was a momentous year for journalism. Maria Ressa and Dmitry Muratov shared the year’s Nobel Peace Prize and they are the first journalists since 1935 to win it. Both the courageous journalists have long been fighting for the freedom…

The sorry state of modern journalism is being discussed globally and the chief justice of India agrees. CJI N.V. Ramana thinks that the concept of investigative journalism is vanishing from the media canvas, at least in India. According…

PR tools help promote behaviour of a particular brand. They help to promote business and try to convert prospective consumers. Some of the PR tools are as follows: Social Media Social Media is one of the important tools in PR today.…