A publicist, as the name suggests, is someone who ensures publicity for their client. Publicity is a crucial aspect that defines the success of a Bollywood actor.
Bollywood actors and celebrities hire publicists to garner attention and stay in the media spotlight. Through their connections with media outlets and journalists, publicists ensure that their PR clients continue to be in the news.
They do this by publishing news pieces, images and PR articles about them. The audience also love stories from the personal lives of actors and publicists cater to that demand and in turn, make the actors popular.
Image building and reputation management are the primary needs of an actor and the main jobs of a publicist or Bollywood PR firms.
To know more about Bollywood PR, you could visit the site BollywoodPR.in which features opinions, interviews and even has various lists and case studies on the profession, as well as PR tactics in entertainment public relations.